Internship Digital Analytics

Company Description The Digital Analytics team is meant to be the data-driven business enabler of Red Bull Media House and a key partner for Red Bull Brand Marketing. A major focus of the team is to implement, support and develop compliant data intelligence in order to support content programming, digital product development, communication initiatives and commercial efforts within the World of Red Bull. Specifically, we’re responsible for the privacy compliant data collection of Red Bull media and properties across screens (desktop, mobile & tablet) and services (web, apps and connected devices). In addition to that, we enable high quality analysis of the collected data from which actionable insights can be derived. We are currently looking for a highly motivated Intern to join our dynamic team as of summer for a period of 6 months. Job Description ANALYTICS IMPLEMENTATION KNOWLEDGE AND EXPERTISE In this unique internship, you’ll have the opportunity to work in a multinational team and to grow your knowledge in key aspects of analytics and digital compliance. You’ll assist in the successful and compliant implementation of analytics tags via pixel management systems (e.g. Google Tag Manager) as well as Consent Management platforms in order to analyze digital marketing efforts of the Red Bull Media Network from a product & content perspective. QUALITY ASSURANCE You´ll gain a solid understanding of testing and debugging analytics implementations in order to assure the successful instrumentation of sophisticated tracking concepts as well as general quality assurance capabilities. ANALYTICS STRATEGY As a full member of the team, you’ll work closely together with all members of the team in order to contribute towards the digital analytics instrumentation strategy, by delivering insights and recommendations that will further improve Red Bull’s reporting capabilities across web and apps. PROJECT MANAGEMENT Utilize your project management skills in order to guarantee successful analytics implementations as well as to maintain day to day support operations. This includes working with project management tools in order to ensure transparency, comply with timelines and include sophisticated documentation on all initiatives and concepts. Qualifications Bachelor’s Degree in Statistics, Computer Science, Digital Marketing, Ecommerce or a related field (ideally, already finished). General understanding and strong interests in the digital industry. Excellent data manipulation, analytical and problem-solving skills. Must be organized and methodical, as the job will entail working with a large amount of data. Ability to spot trends and to drive insights forward. Attention to detail is critical. Computer skills: knowledge of HTML, JavaScript, SQL is a plus. Experience with the Google Marketing Platform & Google Cloud Platform is a plus. Additional Information As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin. Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is € 2.095,00 gross per month.